Scarlet Fire x Dom Jackson: A Craft Cannabis Pop-Up You Don’t Want to Miss
September 8, 2025
Toronto’s cannabis scene is full of names, but every so often a brand comes along that feels different. Behind that difference is usually a person, and in the case of Dom Jackson Craft Cannabis, that person is Michelle Litvak.
Michelle is the powerhouse founder and CEO of Dom Jackson. With over two decades of sales leadership under her belt, she is no stranger to building brands and driving growth. Before launching her own craft company, she was leading national sales at a major medical cannabis producer, helping to expand access and build trust across Canada. But she also saw the gaps in the industry: too much hype, too little heart, and not enough focus on the actual consumer experience.
That is what pushed Michelle to carve out her own path. With Dom Jackson, she set out to build a woman led, quality obsessed craft brand that values integrity, passion, and community. Her vision was simple but bold: prove that cannabis could be premium without being pretentious, and approachable without being watered down.
On Saturday September 13 between 1-3pm, Scarlet Fire Cannabis is teaming up with Dom Jackson for an in store pop up that brings Michelle’s vision to life. Together we will showcase Ontario grown craft strains like ICC#4, Ghost Banner, and Banjo, along with the stories and values that make this brand so unique.
This event is not just about products. It is about celebrating the people behind them, and the passion that keeps Ontario’s craft cannabis movement alive.
Scarlet Fire Cannabis and Our Craft Legacy
At Scarlet Fire, we have built our reputation as more than a cannabis retailer. We are curators of experiences. Every jar, every pre roll, and every edible on our shelves is there for a reason. Our team spends time exploring the market, sampling what is out there, and asking the same questions our customers do: Does it taste the way it should? Does it deliver the effect it promises? Does it feel worth coming back for? Customers trust us because we do that work. When someone walks through our doors they know we will guide them to cannabis that fits their mood, their moment, and their lifestyle.
Our shop on Bathurst Street, just three blocks north of Wilson Avenue, has become a destination for people across Toronto who are serious about quality. We are especially known for our unmatched hash menu, one of the most extensive in Ontario, and for a craft selection that consistently delivers. People visit not just to buy cannabis but to have confidence that everything has been vetted, tested, and chosen with care. That is why our partnership with Dom Jackson Craft Cannabis makes sense. They are a producer who shares our values: quality over hype and authentic experience over mass production.
Who is Dom Jackson Craft Cannabis
Dom Jackson Craft Cannabis is one of the names redefining what craft cannabis means in Ontario. They are not about chasing volume or mass-market flash. They are about small batch care, exclusive genetics, and honoring the plant from seed to shelf. Every harvest is hand trimmed, hang dried, and handled with the same level of attention you would expect from a grower who puts their own name on the label. That is because the brand was built on integrity and a belief that customers deserve better than factory farming.
At the center of it all is Michelle Litvak, the powerhouse CEO and founder of Dom Jackson. Michelle brings over two decades of sales leadership and entrepreneurial grit to the cannabis space. With Dom Jackson, Michelle has built a woman led craft brand fuelled by passion, driven by quality, and determined to prove that cannabis can be both premium and approachable.
Based right here in Ontario, Dom Jackson partners with Ontario’s finest growers who share that same philosophy. These are cultivators who understand that quality comes from patience, precision, and respect for the craft. The result is cannabis that feels alive in your hands, full of terpene character, with aromas and effects that stand apart from generic product lines. Whether it is a rotating release like Mary Go Round or a powerhouse strain like Ghost Banner, each offering is consistent in its authenticity. Dom Jackson is not just growing cannabis, they are growing trust. That is why their flower belongs on the shelves at Scarlet Fire and why this collaboration is one worth celebrating.
The Spotlight Strain: Ice Cream Cake (ICC#4)
When you think of modern classics in cannabis, Ice Cream Cake are always in the conversation. This strain is more than a heavy hitter. It is a reminder of how thoughtful breeding and small batch growing can take already legendary genetics and push them even further. This sweet and creamy indica is a heavy hitter and packsa potent punch.
The Genetics
ICC#4 is a cross of Wedding Cake x Gelato. Wedding Cake, sometimes called Pink Cookies, is a child of Cherry Pie and Girl Scout Cookies. It is famous for its dense buds, creamy vanilla sweetness, and body relaxing indica effects. Gelato 33, is one of the most celebrated Gelato phenotypes. It combines Sunset Sherbet with Thin Mint Cookies, delivering balanced euphoria, bright flavors, and a reputation for creativity and focus. Together, these two heavyweights produce a strain that feels indulgent yet versatile.
The Experience
Testing at over 30 percent THC, ICC#4 is no casual puff. It leans indica dominant, with a deep physical relaxation that sets in quickly, paired with the cerebral clarity of Gelato genetics. For consumers, that means a high that is both grounding and uplifting. It is as suited for a solo wind down as it is for a shared evening with friends.
The Flavor Profile
Terpenes add another layer. Caryophyllene brings spice and pepper. Farnesene adds crisp fruit sweetness. Humulene provides earthy, herbal depth. The combination creates a creamy dessert-like flavor with complexity that keeps each draw interesting.
Consumer Appeal
This strain appeals to seasoned consumers who want potency without sacrificing taste. It is also a showpiece for Ontario craft cultivation: dense buds, rich trichomes, and a smoke that feels as premium as it tastes.
Ghost Banner- The Incredible Hulk of Cannabis
If ICC#4 is a dessert, then Ghost Banner is a feast. This strain is a bold hybrid that merges two titans of cannabis genetics: Bruce Banner and Ghost OG. Both parents are known for their strength, and their offspring does not disappoint. Ghost Banner consistently tests in the high 20s for THC, often reaching 30 percent or more, putting it firmly in the heavyweight category of craft flower.
The Genetics
Bruce Banner takes its name from the Incredible Hulk for good reason. It is a hybrid of Strawberry Diesel and OG Kush, famous for its fast acting cerebral rush and long lasting body effects. Ghost OG is a phenotype of OG Kush known for its potency and balance, combining euphoric head highs with strong physical relaxation. Together, they create a strain that starts with energy and creativity before sliding into soothing full body relief.
The Experience
Ghost Banner delivers a two part high. The first wave is uplifting, almost racy, sparking creativity, focus, and conversation. As the session continues, the Ghost OG influence takes over, mellowing the body and easing the mind into calm. This makes Ghost Banner both versatile and unpredictable depending on dose. Small hits can feel bright and functional, while heavier sessions can send even seasoned smokers into couch lock bliss.
The Flavor Profile
The terpene mix leans toward earthy pine, citrus zest, and subtle sweetness. Each inhale feels grounded yet refreshing, a balance that keeps it from being overwhelming. The flavor matches the effects: bold but rounded, with enough brightness to keep you lifted.
Consumer Appeal
Ghost Banner appeals to experienced users who want variety within a single strain. It can be a daytime companion in small doses or a knockout evening strain in larger ones. For fans of OG genetics and Kush heavy hybrids, Ghost Banner is a must try. It shows why Dom Jackson has become a trusted name in Ontario craft cannabis: they deliver potency without losing complexity.
Banjo: A Cult Favorite with Character
In contrast to the brute force of Ghost Banner, Banjo is a hybrid that wins you over with charm. It is a cross between Boost and Tangelo, two strains that bring brightness and funk into the mix. Banjo is the kind of strain that makes you smile before you even light it up. Its unique aroma and balanced effects have earned it a reputation as a connoisseur’s choice and a sleeper hit for those in the know.
The Genetics
Boost is known for its uplifting qualities and energetic kick, while Tangelo brings citrus sweetness and a mellow body calm. Together, they create Banjo, a strain that carries both zest and depth. The genetics lean into complex terpene expressions, making Banjo one of those cultivars that stands out in any jar lineup.
The Experience
Banjo is balanced, offering a euphoric headspace that does not overwhelm, paired with a smooth body buzz that relaxes without sedating. It is the definition of versatile: equally at home during a creative afternoon, a weekend hangout, or an evening unwind. Users often describe the high as “happy and engaged,” perfect for people who want cannabis to amplify life rather than dominate it.
The Flavor Profile
Banjo is famous for its cheese and tangerine zest aroma, which translates into a sweet pine and citrus smoke. The savory note from the cheese lineage makes it stand out, while the fruit and pine balance keep it fresh and inviting. It is funky, complex, and delicious, one of those strains that lingers in your memory as much as on your palate.
Consumer Appeal
Banjo appeals to people who want cannabis that brings personality. It is not the strongest strain in Dom Jackson’s lineup, but that is part of its charm. It offers a more approachable potency level while still delivering depth of flavor and a well rounded high. For those who value taste and vibe as much as THC numbers, Banjo is a perfect fit. It is the strain you bring to a gathering when you want to share something unique and memorable.
Mary Go Round: Rotating Genetics, Fresh Experiences
For cannabis lovers who thrive on discovery, few offerings capture the spirit of craft like Mary Go Round. This strain is not just a single cultivar but a rotating series of small batch genetics released under the Dom Jackson Craft Cannabis banner. Each drop brings something new, ensuring that no two experiences are quite the same. It is the embodiment of what makes craft cannabis exciting: variety, freshness, and the thrill of the unexpected.
The Genetics
Mary Go Round is not tied to one lineage. Instead, it acts as a showcase for different exclusive crosses chosen by Dom Jackson’s microproducer partners. Past batches have highlighted everything from fruity sativa leaning cultivars to heavy indica dominant hybrids, each one carefully selected for its standout terpene profile and effect. For consumers, it means there is always something new to explore and a reason to keep coming back.
The Experience
Because Mary Go Round changes with each release, the effects vary too. Some batches lean uplifting and social, perfect for daytime creativity or a sunny afternoon with friends. Others bring the heavy indica relaxation that is best suited for evenings of deep calm and recovery. What remains consistent is the quality. Every batch is carefully cultivated, hand trimmed, hang dried, and cured to deliver smooth, flavorful smoke. No matter which phenotype appears, the standard of craft excellence is always there.
The Flavor Profile
Like the effects, the flavors evolve with each drop. One batch may lean citrus and fruit heavy, while the next might highlight earthy kush notes or dessert like sweetness. This rotating profile keeps Mary Go Round from ever feeling stale. It is like opening a surprise gift every time, knowing that whatever is inside will be unique, terpene rich, and thoughtfully chosen.
Consumer Appeal
Mary Go Round appeals to the adventurous consumer who loves variety and wants to explore the full spectrum of cannabis genetics. It is perfect for people who have moved beyond chasing THC percentages and instead want to taste and feel something new each time they roll up. It also showcases Dom Jackson’s commitment to experimentation and staying true to the spirit of craft. By rotating genetics and offering small batch exclusives, they keep the excitement alive for loyal fans and new consumers alike.
Mary Go Round is more than a product line. It is an invitation to experience cannabis as a constantly evolving journey, one batch at a time.
Why Craft Cannabis Matters
In Ontario’s legal market, it can feel like there are endless options. Shelves are full, prices vary wildly, and it is not always clear what separates one jar from the next. This is where craft cannabis steps in. It is a philosophy that prioritizes quality, care, and authenticity over sheer production numbers. For consumers, that difference is not just visible in the jar. It is something you can smell, taste, and feel.
The Growing Process
Mass-produced cannabis is often rushed through cycles to maximize yield. Plants are trimmed by machines, dried in bulk, and packaged quickly. The result can be dry buds that lose aroma and potency. Craft cannabis, on the other hand, takes the long route. Growers hand trim buds to protect delicate trichomes. They hang dry and slow cure their flower, allowing terpenes to fully develop. Small batch growing also means cultivators can pay attention to each plant, adjusting conditions to bring out the best in the genetics.
Flavor and Potency
Because of this care, craft cannabis usually delivers richer terpene profiles and more balanced effects. The smoke is smoother, the flavors are more distinct, and the high feels layered rather than one-note. You might notice hints of citrus, spice, or creaminess that simply do not survive in large scale production. Craft cultivators are growers first, not factories, and that artistry shines through in every hit.
Supporting Community
Craft cannabis also has a community impact. Many of Ontario’s craft growers are small, independent microproducers who pour their livelihood into each harvest. Supporting them means keeping the cannabis industry diverse and rooted in local talent. When you buy craft, you are investing in growers who see cannabis as culture, not just commodity.
The Experience Factor
At the end of the day, craft cannabis matters because it respects the consumer experience. People do not just want to get high. They want to enjoy how it tastes, how it smells, and how it makes them feel. They want to know the story behind the flower they are smoking. Craft delivers that. It transforms cannabis from a simple product into an experience worth remembering.
This is why at Scarlet Fire we go out of our way to highlight craft brands like Dom Jackson. They prove that when cannabis is grown with patience and passion, the difference is undeniable.
Why Scarlet Fire Cannabis is the Place for Craft
Our shop has become a destination for cannabis lovers across Toronto. People know Scarlet Fire for the largest hash selection in Ontario and for our dedication to craft brands that deliver.
“At Scarlet Fire, nothing hits our shelves by chance,” says owner David Ellison. “When we bring in a brand like Dom Jackson Craft Cannabis it is not by accident. We select them because they share our passion for authenticity, flavor, and customer experience. Our team personally samples and studies every product, so when we make a recommendation, we know it delivers.”
Scarlet Fire is more than a store. We are a community hub where cannabis comes to life.
Event Details
Scarlet Fire Cannabis x Dom Jackson Craft Cannabis Pop Up 3852 Bathurst Street, North York, Toronto
Saturday September 13, 2025 1pm-3pm
Meet Michelle Litvack, sample the Dom Jackson offerings, and connect with the Scarlet Fire community. Discover ICC#4 along with Ghost Banner, Banjo, Mary Go Round, and the only cold-cured disposable vape pens on the market.
Final Puff
Cannabis is more than just a product. It is the story of the people who grow it, the communities who share it, and the experiences it creates. With Michelle Litvak leading Dom Jackson Craft Cannabis, that story feels especially powerful. She has taken decades of sales and leadership experience and used it to build a woman led craft brand that is proving premium cannabis can still be authentic, approachable, and rooted in integrity.
At Scarlet Fire Cannabis, we see that same philosophy in everything we do. We do not just stock shelves, we curate experiences. That is why this collaboration makes sense. On Saturdays September 13, when we bring Dom Jackson into our space, it is not just about showcasing strains like ICC#4, Mary Go Round, Ghost Banner, or Banjo. It is about celebrating Michelle’s vision, her role as a trailblazer in Canadian craft cannabis, and the way her team has elevated small batch growing in Ontario.
So join us at Scarlet Fire Cannabus Co located at 3852 Bathurst Street, between 1pm-3pm, on Saturday September 13, 2025. Meet the brand. Experience the strains. And be part of a community event that honors the people pushing cannabis culture forward. With Michelle at the helm and Scarlet Fire hosting, this is one pop up you do not want to miss.